The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The three levels of the environment are: Micro (internal) environment small forces within the company that affect its ability to serve its customers.
Jun 26, 2018 A few forces, however, affect nearly every segment of our civilization, and their effects last generations. We refer to these forces as megatrends. Some historical megatrends might be the printing press, Macro environmental factors which could influence Dynamic International Ltd are: Political Government is the one that responsible providing the rules of the game which make business function smoothly, government responsible for introducing new laws and regulations, taxation for the business.
Some of the factors which affect the micro environment are: Suppliers. Intermediaries. Customers. Competitors. These are explained as: SUPPLIERS. Suppliers form an important link in delivering the value to the customers. Suppliers problem can seriously affect the marketing. Therefore marketing management must watch supply availability There are many factors in the macroenvironment that will affect the decisions of the organisation.
Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them. All the factors which affect the operations of a firm are known as marketing environment.
Few of these factors can be controlled by the firm but not all. Few of these factors can be controlled by the firm but not all. The important external factors that affect the economic environment of a business are; (i)Economic Conditions: The general Economic conditions prevailing in the country viz. national income, per capita income, economic resources, distribution of income and assets, economic development etc.
are important determinants of the business Marketing environment consists both internal and external environmental factors affect the organization success. Business Managers have challenges to develop such marketing strategies that minimize the risk caused by these macro factors both in present and future. External environment is the uncontrollable factors, forces, situations, and events outside the organization that affect its performance and strategies. As shown in below figure, the examples of macro environment of an organisation is include factors such as social cultural, political and legal, globalisation, economy, demographical and also technology.
There are six main factors that can be classified as micro environmental factors Marketing channel: This includes the distribution channel, the outlets, sales representatives and market research companies.